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Donor Conversion Program]]>
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Setting up a donor conversion and recruitment program
Keys to converting whole blood donors to automated collections
To begin a donor conversion program, the first thing your blood center needs to do is change the way you think about donors and why they donate. Instead of recruiting donors to specific procedures like whole blood or platelets, simply ask them to come in and donate the blood components most needed by patients. One day, you may ask them to donate platelets and on another day request they give platelets and red blood cells. It is important to create the flexible donor so they are willing to give the specific blood components most needed — that day — to help patients.
Bring the donor closer to the patient
Donor conversion requires that you educate donors to think differently about donations. Donors give because they want to help save patient lives, but sometimes this message gets lost in the recruitment process. Change that situation by letting donors know exactly how they can help patients. By educating donors about the various blood components and patient blood needs, you are bringing the donors closer to the patient — and they are more likely to donate the components most needed that day. You don't need gimmicks to get people in the door of your blood center. Instead, get specific — tell donors exactly what you need them to do and how they can help patients with specific blood components.
See for yourself how effective this recruiting method really is! Which approach would get you in the door to donate blood today?
Approach 1
Approach 2
"This is the ABC blood center. We're running low on blood, and we're hoping you can give blood tomorrow. For your donation, we'll give you a t-shirt."
"This is the ABC blood center. This week, there are 6 open-heart surgeries scheduled and each procedure typically requires red blood cells and platelets. We really need you to donate the blood components most needed to help patients like this. What time are you available tomorrow?"
Donor conversion program success factors
Building a successful donor conversion program takes teamwork. Every staff person in your blood center plays an integral role in a successful donor conversion program — from recruitment to collections to distribution. Success depends on your whole center working towards the same goal. The key is establishing daily component goals and communicating changes when they occur. It is important for distribution to notify recruitment and collections about patient blood needs — so they can recruit the appropriate donors and collect the needed blood components efficiently.
Get started today with some help from CaridianBCT
For Trima System customers, we provide consulting services to help you develop a specific program for your blood center. CaridianBCT also offers a Whole Blood Donor Conversion Kit to help you start your donor conversion program.
Contact us today to find out about our Donor Conversion Program consulting services or to purchase promotional materials that can be used to educate donors.
[ Feedback ]
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Setting up a donor conversion and recruitment program
Keys to converting whole blood donors to automated collections
To begin a donor conversion program, the first thing your blood center needs to do is change the way you think about donors and why they donate. Instead of recruiting donors to specific procedures like whole blood or platelets, simply ask them to come in and donate the blood components most needed by patients. One day, you may ask them to donate platelets and on another day request they give platelets and red blood cells. It is important to create the flexible donor so they are willing to give the specific blood components most needed — that day — to help patients.
Bring the donor closer to the patient
Donor conversion requires that you educate donors to think differently about donations. Donors give because they want to help save patient lives, but sometimes this message gets lost in the recruitment process. Change that situation by letting donors know exactly how they can help patients. By educating donors about the various blood components and patient blood needs, you are bringing the donors closer to the patient — and they are more likely to donate the components most needed that day. You don't need gimmicks to get people in the door of your blood center. Instead, get specific — tell donors exactly what you need them to do and how they can help patients with specific blood components.
See for yourself how effective this recruiting method really is! Which approach would get you in the door to donate blood today?
| Approach 1 | Approach 2 |
|---|---|
| "This is the ABC blood center. We're running low on blood, and we're hoping you can give blood tomorrow. For your donation, we'll give you a t-shirt." | "This is the ABC blood center. This week, there are 6 open-heart surgeries scheduled and each procedure typically requires red blood cells and platelets. We really need you to donate the blood components most needed to help patients like this. What time are you available tomorrow?" |
Donor conversion program success factors
Building a successful donor conversion program takes teamwork. Every staff person in your blood center plays an integral role in a successful donor conversion program — from recruitment to collections to distribution. Success depends on your whole center working towards the same goal. The key is establishing daily component goals and communicating changes when they occur. It is important for distribution to notify recruitment and collections about patient blood needs — so they can recruit the appropriate donors and collect the needed blood components efficiently.
Get started today with some help from CaridianBCT
For Trima System customers, we provide consulting services to help you develop a specific program for your blood center. CaridianBCT also offers a Whole Blood Donor Conversion Kit to help you start your donor conversion program.
Contact us today to find out about our Donor Conversion Program consulting services or to purchase promotional materials that can be used to educate donors.
[ Feedback ]
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